Our Website Design Methodology

We start with a plan that is logical, organized and focused on the interests of the small business owner. Upon approval of design and structure, development begins. As we develop the pages, we view them in multiple browsers to ensure maximum functionality.

We recommend setting up a system that allows for expansion and flexibility to allow content of the site to grow. We identify the following elements that make a successful Web site:

Search Engine Placement

For your site to be found by search engines, it must be built properly with minimal code and a search engine friendly structure. It must also use key words and phrases efficiently to ensure the highest possible rankings. We create new sites with Search Engine Optimization (SEO) in mind and can analyze an existing site for optimization and suggest code and key word changes.

Fast Loading

To adhere to Web standards, your website needs to be designed around the premise of loading as quickly as possible. To achieve this, we ensure a strong text base because text loads very quickly. When photographs or images are used, we optimize them to ensure they load as quickly as possible. We often see amateur sites using very large images that download very slowly. Small, optimized images are even more important on mobile devices when your potential customer is using up their alloted bandwidth.

Browser Compatibility

Your site needs to be compatible for viewing across a wide range of user platforms and browser software. We test the site with many different browsers to ensure that the vast majority of visitors can see the site quickly, easily and properly.

Device Compatibility

The website needs to be compatible for viewing across a wide range of devices from very large desktop monitors to very small mobile phone screens. We create stand-alone mobile sites or responsive sites, depending on client’s need. Responsive website coding adjusts to the user’s device and serves up the appropriate design for that user’s device. We test the site with many different browsers and monitor sizes to ensure the vast majority of visitors can see the site quickly and easily.


Websites we create meet accessibility standards set forth by the W3C (World Wide Web Consortium) which means a blind or sight-impaired user can 'read' the site with the use of special software. By using minimal, clean code and alternative tags, we can help the handicapped user navigate the Web with ease.


Design is much more than complimentary color schemes. Good design includes user-friendliness and ease of navigation. We use "don’t make me think" methodology to provide users with easy-to-find information with the least possible clicks. If users have to search and run into “dead-ends”, they will leave your site. A website must be streamlined and concise, with a professional, business-like look.

Information Structure

A clear view of information and ease of navigation around the site is paramount in relation to finding specific information. To provide major benefit to users, information must be easily found and presented in such a way as to encourage use. In addition, the site must be designed so information can be quickly and easily updated.

Site Reporting

A hit counter and statistics application is added to all sites we create. In addition to finding out the number of users visiting a site, owners can obtain information on most visited pages, users’ Internet connection, the browsers they are using, the amount of time they spend at the site, and how they found the site.